SKILLS

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Marketing and Branding

  • Market research, segmentation and positioning
  • Channel marketing and customer relations
  • Media planning and buying
  • Product development and campaign management
  • Data-driven marketing strategies

Creative Direction and Content Generation

  • Visual design and brand identities
  • Graphic design, UX, UI, mobile responsive, interactive and print 
  • Art direction with mood/storyboards
  • Design/copy concepts and briefs
  • SEO guidelines
  • Color theory and typography

Information Design and Business Intelligence

  • Wireframes, mockups, flow charts
  • Research, measurement and analysis
  • Baselines and KPIs
  • Marketing automation, B/A testing and optimization
  • Tools integration, monitoring and reporting
  • Balsamiq, Axure, Wrike

Programming and Development

  • Wordpress: multisite network, Genesis framework, theme customization, custom plugin development, responsive design
  • Adobe CS, HTML, CSS, jQuery, .php customization
  • Domain, hosting, merchant accounts, payment processors, gateways, SSL certificates
  • E-commerce: Magento, Miva, Bigcommerce, Woocommerce, Shopify
  • Transactional platforms integrations and customization
  • PM, CRM and BI: Google Analytics/Adwords/Sheets, Hubspot, Marketo

Resource Management

  • Agile/Scrum development methodology
  • Distributed work management
  • Global workforce management
  • In-house and agency management
  • Recruiting, training, performance evaluation
  • Workflow charts and production standards
  • QA and deliverables
  • Contractors and vendors relations management
  • Digital asset management: storage, licensing, user management
  • Process Maker, Pipedrive, Slack

Contact

Let's start the conversation!

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Alex Hughart

(505) 226-3132

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I am looking forward to expanding my network.

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