customer-centric
digital marketing
& business development

  • Brand and Marcom Strategies
  • Service Design and User Experience
  • Content Production 
  • Business Intelligence

About me

User-Centric Strategist

I have a 15 year record of creating impactful digital experiences that drive business results. I design and implement high-performing B2C and B2B marketing campaigns. 

High-volume, Large-scale Project Leader

I lead projects from brand concepts and marcom strategies to content production and back-end implementation. I spec and integrate e-commerce and POS systems, media channels and SaaS platforms with business intelligence tools.

Design-Thinking Operator

I have successfully partnered with senior leaders in sales, marketing and operations in designing digital services and globally distributed work processes. 

Experience

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Director of Business Relations

Better Business Bureau Serving New Mexico and Southwest Colorado

October 2017 - April 2019

Director of Design and Fulfillment

boomtime, Albuquerque, NM

December, 2015 - June, 2017

Design Team Lead

boomtime, Albuquerque, NM

June, 2014 - December, 2015

Digital Marketing Manager

boomtime, Albuquerque, NM

October, 2012 - June, 2014

Digital Marketing and E-Commerce Manager

LMC Products, Inc, Los Angeles, CA

February, 2009 - October, 2012

Founder and Chief Marketing Officer

Bon Savon, Inc., Los Angeles, CA

May, 2003 - February 2009

Work

Hotel Andaluz

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LB Steak

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Winrock Town Center

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Range Cafe

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Zocalo Santa Fe

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Demo Site

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...

Artichoke Cafe

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Abbey Brewing

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Left Bank Brasserie

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Farina

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Draft Station

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Sacred Garden

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...

Santa Fe Business Incubator

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Bosque School

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Shady Oak Primary

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Demo Site

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Plant World

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Susan's Skincare Studio

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accomplishments

Migrated Platforms

  • Initiated migration of the website production from an outdated proprietary platform to a Wordpress multisite installation. 
  • Migrated 450+ legacy portfolio. Reconfigured production paths after moving the WP multisite to a different host. 

Scaled Up Workforce

  • Grew Design and Fulfillment Department from 2 local hires to 15 globally with core teams in the Philippines and Serbia.
  • Established creative guides and efficient processes, lowering production time while raising quality. 

Increased Production

  • Increased custom website production from 50 in 2015 to 220 in 2016.
  • Enabled production of complex interactive sites attracting larger clients.
  • Reduced turn around time of high fidelity prototypes to less than a week.

Developed Products

  • Initiated production of auxiliary digital marketing content: ads, logos, promos, gift certificates, email templates, social media, blogs, demos, landing pages, etc.
  • On average, a full service client received 80 pieces of content per year including print.


Optimized Content

  • Instituted content optimization and UX practices across devices, operating systems, media channels and search, increasing user engagement and conversion rates. 



Increased Performance

  • A local hotel saw 28% conversion rate increase and 80% revenue increase since the launch in January 2017. "The Andaluz Experience" was  the winner of the Top HAT Marketing Award for 2017.
  • A Silicon Valley restaurant group saw an 18% increase in gift certificate sales comparing to the same period the year before.

Skills

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Marketing and Branding

  • Market research, segmentation and positioning
  • Channel marketing and customer relations
  • Media planning and buying
  • Product development and campaign management
  • Data-driven marketing strategies

Creative Direction and Content Generation

  • Visual design and brand identities
  • Graphic design, UX, UI, mobile responsive, interactive and print 
  • Art direction with mood/storyboards
  • Design/copy concepts and briefs
  • SEO guidelines
  • Color theory and typography

Information Design and Business Intelligence

  • Wireframes, mockups, flow charts
  • Research, measurement and analysis
  • Baselines and KPIs
  • Marketing automation, B/A testing and optimization
  • Tools integration, monitoring and reporting
  • Balsamiq, Axure, Wrike

Programming and Development

  • Wordpress: multisite network, Genesis framework, theme customization, custom plugin development, responsive design
  • Adobe CS, HTML, CSS, jQuery, .php customization
  • Domain, hosting, merchant accounts, payment processors, gateways, SSL certificates
  • E-commerce: Magento, Miva, Bigcommerce, Woocommerce, Shopify
  • Transactional platforms integrations and customization
  • PM, CRM and BI: Google Analytics/Adwords/Sheets, Hubspot, Marketo

Resource Management

  • Agile/Scrum development methodology
  • Distributed work management
  • Global workforce management
  • In-house and agency management
  • Recruiting, training, performance evaluation
  • Workflow charts and production standards
  • QA and deliverables
  • Contractors and vendors relations management
  • Digital asset management: storage, licensing, user management
  • Process Maker, Pipedrive, Slack

Languages

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English, Serbian, Croatian

Native proficiency

French

Professional proficiency

Education

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B. A. in French Language and Literature

University of Philosophy, Novi Sad, Serbia

Contact

Let's start the conversation!

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Alex Hughart

(505) 226-3132

Connect

I am looking forward to expanding my network.

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