digital marketing
& business development

  • Brand and Marcom Strategies
  • Service Design and User Experience
  • Content Production 
  • Business Intelligence

About me

User-Centric Strategist

I have a 15 year record of creating impactful digital experiences that drive business results. I design and implement high-performing B2C and B2B marketing campaigns. 

High-volume, Large-scale Project Leader

I lead projects from brand concepts and marcom strategies to content production and back-end implementation. I spec and integrate e-commerce and POS systems, media channels and SaaS platforms with business intelligence tools.

Design-Thinking Operator

I have successfully partnered with senior leaders in sales, marketing and operations in designing digital services and globally distributed work processes. 



Director of Business Relations

Better Business Bureau Serving New Mexico and Southwest Colorado

October 2017 - April 2019

Director of Design and Fulfillment

boomtime, Albuquerque, NM

December, 2015 - June, 2017

Design Team Lead

boomtime, Albuquerque, NM

June, 2014 - December, 2015

Digital Marketing Manager

boomtime, Albuquerque, NM

October, 2012 - June, 2014

Digital Marketing and E-Commerce Manager

LMC Products, Inc, Los Angeles, CA

February, 2009 - October, 2012

Founder and Chief Marketing Officer

Bon Savon, Inc., Los Angeles, CA

May, 2003 - February 2009


Hotel Andaluz


LB Steak


Winrock Town Center


Range Cafe


Zocalo Santa Fe


Demo Site



Artichoke Cafe


Abbey Brewing


Left Bank Brasserie




Draft Station


Sacred Garden



Santa Fe Business Incubator


Bosque School


Shady Oak Primary


Demo Site


Plant World


Susan's Skincare Studio



Migrated Platforms

  • Initiated migration of the website production from an outdated proprietary platform to a Wordpress multisite installation. 
  • Migrated 450+ legacy portfolio. Reconfigured production paths after moving the WP multisite to a different host. 

Scaled Up Workforce

  • Grew Design and Fulfillment Department from 2 local hires to 15 globally with core teams in the Philippines and Serbia.
  • Established creative guides and efficient processes, lowering production time while raising quality. 

Increased Production

  • Increased custom website production from 50 in 2015 to 220 in 2016.
  • Enabled production of complex interactive sites attracting larger clients.
  • Reduced turn around time of high fidelity prototypes to less than a week.

Developed Products

  • Initiated production of auxiliary digital marketing content: ads, logos, promos, gift certificates, email templates, social media, blogs, demos, landing pages, etc.
  • On average, a full service client received 80 pieces of content per year including print.

Optimized Content

  • Instituted content optimization and UX practices across devices, operating systems, media channels and search, increasing user engagement and conversion rates. 

Increased Performance

  • A local hotel saw 28% conversion rate increase and 80% revenue increase since the launch in January 2017. "The Andaluz Experience" was  the winner of the Top HAT Marketing Award for 2017.
  • A Silicon Valley restaurant group saw an 18% increase in gift certificate sales comparing to the same period the year before.



Marketing and Branding

  • Market research, segmentation and positioning
  • Channel marketing and customer relations
  • Media planning and buying
  • Product development and campaign management
  • Data-driven marketing strategies

Creative Direction and Content Generation

  • Visual design and brand identities
  • Graphic design, UX, UI, mobile responsive, interactive and print 
  • Art direction with mood/storyboards
  • Design/copy concepts and briefs
  • SEO guidelines
  • Color theory and typography

Information Design and Business Intelligence

  • Wireframes, mockups, flow charts
  • Research, measurement and analysis
  • Baselines and KPIs
  • Marketing automation, B/A testing and optimization
  • Tools integration, monitoring and reporting
  • Balsamiq, Axure, Wrike

Programming and Development

  • Wordpress: multisite network, Genesis framework, theme customization, custom plugin development, responsive design
  • Adobe CS, HTML, CSS, jQuery, .php customization
  • Domain, hosting, merchant accounts, payment processors, gateways, SSL certificates
  • E-commerce: Magento, Miva, Bigcommerce, Woocommerce, Shopify
  • Transactional platforms integrations and customization
  • PM, CRM and BI: Google Analytics/Adwords/Sheets, Hubspot, Marketo

Resource Management

  • Agile/Scrum development methodology
  • Distributed work management
  • Global workforce management
  • In-house and agency management
  • Recruiting, training, performance evaluation
  • Workflow charts and production standards
  • QA and deliverables
  • Contractors and vendors relations management
  • Digital asset management: storage, licensing, user management
  • Process Maker, Pipedrive, Slack



English, Serbian, Croatian

Native proficiency


Professional proficiency



B. A. in French Language and Literature

University of Philosophy, Novi Sad, Serbia


Let's start the conversation!

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Alex Hughart

(505) 226-3132


I am looking forward to expanding my network.